Prudential BSN Takaful Berhad (PruBSN) was formed from the partnership between Prudential Plc (Prudential) and Bank Simpanan Nasional (BSN), two financially strong companies in their respective fields of expertise. In early 2006, PruBSN received the approval from Bank Negara to operate a Takaful business.
Founded in 1848, Prudential began as a leading life and pension's provider in the United Kingdom. Today, it is one of the world's largest financial services group. Through Prudential Assurance, the Prudential brand has been in Malaysia for over 80 years. BSN was launched in 1974, and today it has a 9-million customer base that is serviced by 5,100 employees in nearly 400 branches nationwide.
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